Please know that the food industry is spending over 2 BILLION dollars a year marketing food products to our children. I am not talking carrot sticks and humus, but rather “Shrek green” twinkies, “lunchables,” colored cereals with cartoon characters on the boxes. Let’s get real here, we all know these are all poisons in pretty packages.
The amazing thing is that they are all “time savers!!” Not only that, but our kids are begging for them. It is “cool” to show up with a lunch bag loaded with these cool, colorful boxes and cute bags. It is fun to unwrap one of these small treats and share with friends. We are heroes if we give in to the begging at the market and pull one of these boxes off the shelves and stick it in our carts.
Here is the thing though… our kids are getting fatter. Our kids are getting sicker. They are getting acne at crazy younger ages. Heart disease and obesity are rampant. This isn’t just “happening” naturally. These are all behavioral consequences.
As parents, do we really want to continue on this path? What are we teaching? What are we perpetuating? What are we trading in for the few extra minutes it takes to make a sandwich? What are we gaining from giving into the begging and pestering and paying for a brightly colored, cartoon infested and chemically laden morsel?
Let’s turn this around! We have to begin with ourselves first. None of this will work, no explaining about healthy foods will make sense if we are chowing down on the Dorito’s ourselves!!!! Can’t talk produce one minute and pull out a “Lean Cuisine” the next!!
Let’s take the kids to the produce aisle and let them pick out their own fruits. Give them a (duller) knife and cutting board and let them prepare the fruits and vegetables for their lunches, let’s think creatively. Let’s work together. Let’s come up with new answers.
Let’s save our children, and therefore, save ourselves.